April 21st is World Creativity and Innovation Day. The whole purpose of Creativity and Innovation is to make life better, for everyone.
We, industries, do have a card to play, so our innovation is not selfish, but sustainable. Innovations of today, for industries, have more facets than ever. Performance, lower footprint as well as circularity must be combined. That is our responsibility. Furthermore, both communication, transparency and support must be provided as services to our customers so their daily job is eased.