Words from our CEO


Our goal is to make a difference: to listen proactively to the challenges, to propose innovative, sustainable and value-added solutions, and to deliver and support our customers over the long term.

     Richard MARCHANT, Novacel CEO.

Richard MarchantNovacel’s mission is to design and assemble advanced adhesive solutions that enrich our clients’ products and business, with a very high concern for Corporate Social Responsibility. Our solutions can protect all surfaces during and after manufacturing processes (forming, fixing, cutting, etc.) and add smart functionalities to our customers’ products. They are also an essential contribution to reducing product waste and health impacts for our customers. Furthermore, we apply a product life-cycle approach to managing our own environmental impacts, and using renewable, recycled, and recyclable materials is a cornerstone of our strategy.

To achieve this, all at Novacel are highly focused on delivering an exceptional experience to all our customers; during each and every interaction, our goal is to make a difference: to listen proactively to the challenges, to propose innovative, sustainable and value-added solutions, and to deliver and support them over the long term. Such are the strengths that enable us to ensure our customers’ total satisfaction. Based on the satisfaction surveys we regularly conduct, very many of our customers already promote or are willing to promote our solutions and the personalized relationships we are able to create (Net Promoter Score set at 47, as a result of a satisfaction survey carried out by the Init Institute for a NPS reference in the industry at 13).

Our customers’ challenges become our own and we innovate continuously with passion. We pioneer new technologies, backing them with substantial resources. Across industry Novacel is seen as the game changer, daring to reinvent its business model again and again.

At the end of day, driven by passion and a determination to achieve excellence and the goal of sustainability, our value proposition to our customers is essentially that we can help them sell more and save money over the long term, in addition to supporting them in their own CSR initiatives by enriching their products & processes.

Richard MARCHANT,
Novacel CEO.