Benjamine PROISY is a graduate of HEC Paris Business School and holds a degree in international trade from the Sorbonne, Paris.
After seven years of strategy consulting around business transformation, followed by a period of entrepreneurship, Benjamine PROISY took charge of the marketing & CSR direction of Tarkett, an industrial flooring company, first on the French and then on the European market. These different experiences allowed her to acquire solid skills in strategy, global marketing and sales, while developing her ability to manage complex projects and to lead teams.
She will join Novacel in September 2021 as Marketing, Communication and Digital Director. Benjamine PROISY is in charge of defining and strengthening the company's marketing and strategic approach, improving the customer experience in their relationship with the brand and developing its visibility in line with the company's ambition. This work will feed the company's growth ambition.