Using our expertise to help you succeed

“I am therefore confident that Novacel and all its associated brands (Boston Tapes by Novacel, Walco powered by Novacel, Omma powered by Novacel and Novacel Performance Coatings) will continue to grow in the years to come. I have defined an ambitious strategic program for 2025 called “Leap Forward“ based on the Chargeurs Group's core pillars of Passion, Excellence and Sustainability in all our businesses. Novacel's mission is to become the benchmark designer and assembler of state-of-the-art adhesive solutions to enhance the value of your products, while protecting people and the planet.

To achieve our ambitious objectives, five growth axes will guide us: the customer experience, international presence development, acyclical markets, eco-responsible solutions, and breakthrough innovation associated with advanced marketing. Two major levers will enable us to promote the desired transformations: digitalization and actions related to our Corporate Social Responsibility.

Novacel's mission is to become the benchmark designer and assembler of state-of-the-art adhesive solutions to enhance the value of your products, while protecting people and the planet.

To achieve this, all our activities are aimed at providing you with an extraordinary experience. During each interaction, our goal is to make a difference: listening to your challenges proactively, proposing innovative, sustainable and value-added solutions, and supplying and supporting you over the long term. These are the assets that allow us to ensure your total and sustainable satisfaction. On the basis of the satisfaction surveys that we regularly conduct, a very large number of you already praise our solutions and the relationships of trust that we are able to create (according to INIT, our Net Promoter Score 2020 is 47 where the Net Promoter Score of the Industry is 13).

Finally, your challenges become ours and inspire us to innovate with passion. We are pioneers of new technologies, backing them with significant resources. In the industry, Novacel is seen as the "Game changer", constantly daring to reinvent its business model.

At the end of the day, driven by passion and determination to achieve excellence and sustainability, our value proposition is to help you sell more, reduce your costs over the long term and support you in your own CSR initiatives while enriching your products and processes.

Reinforced by those ambitions and convinced of Novacel's and our teams' resources to achieve them, your confidence and support will be important for achieving our common objectives."

Richard MARCHANT, CEO.